Low cost marketing tips
With a minimal budget, even the smallest of businesses can develop a marketing strategy. It simply takes planning and creative thinking. With the proper investment of time and creativity, you can easily find the right marketing mix for your company – and your budget.
Some examples of low cost marketing tips to get you started:
- Review your website: Make sure the content includes all of the likely terms that people may search for and that the site is optimised for search engines.
- Look for strategic partnerships: Sharing the cost of marketing can be beneficial to both parties. Basic partnerships can consist merely of links to other websites that can help increase traffic to your site.
- Referrals: These are the most effective way of getting new business. Clients who are pleased with your services are often your best marketing tool – encourage them to provide referrals by offering discounts or incentives.
- Sponsorship: Sponsoring local events can be fairly inexpensive but will give you an increased awareness and goodwill within your local community (and a good excuse for issuing a press release!).
- Promotions: Prepare a calendar of promotions such as discounts, free samples, etc.These will help increase interest and give you further opportunities to shout about your company!
- Industry Experts: Establish yourself as an expert in your field by providing content to local/trade press and encourage links to your web site.
- Get involved: Networking is inexpensive and allows you to get your company’s name out there
Be sure to monitor it and take note of what works best. If a particular strategy isn’t working, get rid of it.